An Empirical Investigation of Hand-Drawn and Stamped Batik to Determine Authenticity Perception in Local Product Shopping Intentions

Abstract

The aim of this study is to examine how visitors behave when they buy while traveling, with a focus on local handicrafts
and crafts. The multifaceted variable of product authenticity is comprised of legacy, distinctiveness, and quality
commitment. It is thought that the buying habits of visitors vary from those of regular people. Travelers value authenticity
greatly and are prepared to pay a premium for genuine goods. To accomplish the research goal, a quantitative technique is
used. Using the PLSSEM approach, 189 valid surveys were utilized for further statistical analysis. The results demonstrate
that attributes that contributed to product authenticity were legacy, distinctiveness, and quality commitment. Additionally, this research showed that behavioral intentions are significantly impacted by product authenticity. The consequences, in
particular, are to advise the government and managers of tourism and marketing to concentrate on investigating
authenticity in order to establish distinction and develop marketing positioning plan