Analysis of Strategic Response on Employee Performance Among NSE Listed Commercial Banks

Abstract

Growing competition in the banking industry worldwide has made it necessary to apply crucial, 
dependable, and skillful selections in order to increase the survival rate of many organizations. 
Strategic approaches to improve staff performance have not yet been put into practice, as seen 
by the recent bankruptcy of several commercial banks. Over time, employee productivity in 
Kenya's banking industry has also drastically decreased. Additionally, stress among employees 
results in poor levels of engagement, low retention rates, increased absenteeism, and lower 
productivity. Determining the impact of strategic response on employee performance in Kenyan 
commercial banks listed on the NSE was the primary goal of the research. The study's particular 
goals were to determine how market growth, cost-cutting measures, and strategic leadership 
affected employee performance at Kenyan commercial banks that were listed on the NSE. The 
research also looked at how technology adoption affected the link between employee 
performance and strategic responsiveness in Kenyan commercial banks that were listed on the 
NSE.