Types of Competitive Advantage and Analysis

Abstract

There are many different internal sources of competitive advantage. An organization's significant 
competitive advantages are not only influenced by outside variables. A company's internal sources of 
competitive advantage are thought to be essential to its success. The study examines the vast body of 
research on competitive advantage. The notions of competitive advantages via appropriate 
management action when managing an organization's structure, process, culture, and people served as 
examples for the development of the major theories in the literature study. Consequently, connecting 
with the organization's resources, talents, and core competencies is the goal of competitive advantage 
recognition. by investigating and comprehending the hypotheses in the literature review, which serve 
as the foundation for the study.