Analyzing Sustainable Innovation's Drivers

Abstract

Corporations are driven to sustainable innovation by a number of factors, such as: (a) external stimuli 
like social activism or government regulation; (b) business opportunities from technological 
advancements or consumer demand for eco-friendly products; and (c) a shift in the company's mission 
and orientation toward corporate social responsibility. Each of these forces behind sustainable 
innovation is predicated on a different understanding of the connection between environmental 
preservation and economic expansion. The perspectives and motivations of sustainable innovation are 
examined in this work, which also suggests a future research program that looks at the relative 
significance and interactions of these factors.