Analysis of Strategic Response on Employee Performance Among NSE Listed Commercial Banks

Abstract

Growing competition in the banking industry worldwide has made it necessary to apply
crucial, dependable, and skillful selections in order to increase the survival rate of many
organizations. Strategic approaches to improve staff performance have not yet been put into
practice, as seen by the recent bankruptcy of several commercial banks. Over time, employee
productivity in Kenya's banking industry has also drastically decreased. Additionally, stress
among employees results in poor levels of engagement, low retention rates, increased
absenteeism, and lower productivity. Determining the impact of strategic response on
employee performance in Kenyan commercial banks listed on the NSE was the primary goal
of the research. The study's particular goals were to determine how market growth, cost- cutting measures, and strategic leadership affected employee performance at Kenyan
commercial banks that were listed on the NSE.