The factors that lead to a decline in market share among consumers

Abstract

The complexity of markets, coupled with shifts in the behavior of competitors, suppliers, and
distributors willing to win over consumers' demand for purchases, presents a complex competitive
environment that requires businesses to not only attract new customers but also retain existing
ones. (Baptista, M., & León, M., 2009)
It is important to emphasize that market behavior always responds to a variety of economic factors,
such as cultural, social, economic, technological, environmental, etc. What is now present in the
market is its ongoing change.
The researchers Dick and Basu (1994) describe loyalty as a kind of force between an individual's
relative behavior and repetitive buying behavior; in other words, they treat loyalty as repetitive
buying behavior based on behavior. In actuality, brand loyalty improves customer retention,
supports the major market technological efforts, and may lead to increased resistance on the part
of competitors.
According to a study called "Brand Keys Loyalty Leaders 2011" conducted by the magazine
Forbes, the brands that have the highest level of loyalty are those that have a significant impact on
consumers' daily lives. Ilardia (2014)
When we talk about loyalty, we can see that it is closely related to the idea of fidelity, which
organizations use to stay loyal to their customers, whose main goal is to keep them and make them
more loyal.