AnOverviewofDataManagement andBigData'sEffectiveness

Abstract

 Businesses are there to provide a clientele with products and services. Businesses, whether in the public
 or private sectors, are made up of management structures, procedures, and technology that all work
 toward the same goal of creating, maintaining, and enhancing value for customers. Utilizing business
 intelligence and data analytical techniques that primarily focus on the analysis of structured and
 unstructured data, this latter idea—adding value—has pushed organizations to delve deeper into their
 data in the hopes of creating an additional competitive advantage with which to improve market impact
 or position