AnEmpirical Investigation of Hand-Drawn and Stamped Batik to DetermineAuthenticity Perception in Local Product Shopping Intentions

Abstract

 The aim of this study is to examine how visitors behave when they buy while traveling, with a focus on local handicrafts
 and crafts. The multifaceted variable of product authenticity is comprised of legacy, distinctiveness, and quality
 commitment. It is thought that the buying habits of visitors vary from those of regular people. Travelers value authenticity
 greatly and are prepared to pay a premium for genuine goods. To accomplish the research goal, a quantitative technique is
 used. Using the PLSSEM approach, 189 valid surveys were utilized for further statistical analysis. The results demonstrate
 that attributes that contributed to product authenticity were legacy, distinctiveness, and quality commitment. Additionally,
 this research showed that behavioral intentions are significantly impacted by product authenticity. The consequences, in
 particular, are to advise the government and managers of tourism and marketing to concentrate on investigating
 authenticity in order to establish distinction and develop marketing positioning plan.