The interaction of market, technological, and managerial breakthroughs in the direction of a synergistic innovation management model

Abstract

The synergic innovation management model is a model of business innovation management that is described 
in this study. The study proposes three company capabilities—market, technology, and management skills—
that propel organizations' innovations, building on the theories of dynamic capabilities and core competence. 
Combining these three skills gives a company a special configuration known as its core competency, which 
guides its strategic choices. Firm study of market, technological, and management innovations necessary for 
sustained business is guided by the synergic innovation management paradigm. The model's shortcomings 
and recommendations for more study are discussed in the paper's conclusion.