Influence of Corporate Cost Leadership Strategies on Organizational Performance among Mobile Service Providers:AComparativeAnalysis of Safaricom Plc andAirtel (K) Ltd

Abstract

 Comparatively assessing the impact of corporate cost leadership techniques on Airtel and
 Safaricom's organizational performance was the aim of the research. The study employed a
 correlational research design, a quantitative technique, and the positivist paradigm. 235
 management employees of Safaricom and Airtel were the target demographic, and a census
 method was used. Questionnaires and secondary data collection sheets covering the years 2013
2022 were used to gather the data. The data was analyzed using multiple regression analysis and
 descriptive statistics. The statistics were presented using tables and figures. The correlation
 research revealed a good association between the performance of Kenyan mobile service
 providers and corporate cost leadership initiatives (r=0.283, p<0.05). According to the study's
 findings, cost leadership tactics help mobile service providers operate better by reducing
 operational expenditures, optimizing costs, and providing competitive rates depending on client
 volume. According to the report, mobile service providers should keep improving operational
 effectiveness. Frequent process reviews may reveal inefficiencies that, when eliminated, result in
 large cost savings