Netflix Bigdata Analytics- The Emergence of Data Driven Recommendation

Abstract

In 1997, it started operating. Reed Hastings and Marc Randolph, two internet entrepreneurs, founded 
the company. Los Gatos, California, is home to the company's headquarters. At first, Netflix offered 
DVDs for sale or rental. It began making its own TV shows and films in 2012. Netflix employs big 
data analytics to have a deeper understanding of their clientele. They use this data to provide 
customers better products or services. Netflix gathers enormous volumes of data from a wide range 
of subscribers. It gathers information on a user's location, the material they view, their interests, the 
data they seek, and the time they watch. In this essay, we examine Netflix's several business tactics.