Analysis of Strategic Response on Employee PerformanceAmong NSE Listed Commercial Banks

Abstract

 Growing competition in the banking industry worldwide has made it necessary to apply
 crucial, dependable, and skillful selections in order to increase the survival rate of many
 organizations. Strategic approaches to improve staff performance have not yet been put into
 practice, as seen by the recent bankruptcy of several commercial banks. Over time, employee
 productivity in Kenya's banking industry has also drastically decreased. Additionally, stress
 among employees results in poor levels of engagement, low retention rates, increased
 absenteeism, and lower productivity. Determining the impact of strategic response on
 employee performance in Kenyan commercial banks listed on the NSE was the primary goal
 of the research. The study's particular goals were to determine how market growth, cost
cutting measures, and strategic leadership affected employee performance at Kenyan
 commercial banks that were listed on the NSE. The research also looked at how technology
 adoption affected the link between employee performance and strategic responsiveness in
 Kenyan commercial banks that were listed on the NSE. The study focused on Nairobi-based
 commercial banks utilizing a descriptive research design technique. All ten of the commercial
 banks listed on the NSE were the target audience, and questionnaires were used to gather
 research data over the course of a month. The research used a census sample technique to
 cover all ten commercial banks in Kenya because of the tiny population. Both main data were
 utilized in the research. Semi-structured questionnaires with both open-ended and closed
ended questions were used to gather primary data. Qualitative data was analyzed using the
 content analysis approach. In contrast, quantitative data was analyzed in SPSS utilizing both
 descriptive and inferential statistics in line with the study's goals. To ascertain the link
 between the study variables, inferential statistics techniques such as regression analysis and
 correlation were used. Tables and figures were used to display the results. It was clear from
 the investigation that the majority of human resource procedures were implemented, including
 hiring firms to assist with marketing and sales.