Examining OLAP's Mediating Function to Use Business Intelligence Analytics for Entrepreneurship in Data-Driven Decision-Making Under Uncertainty

Authors

  • Singh English Author
  • Kalia English Author

Keywords:

telecom firms, business intelligence and analytics, OLAP

Abstract

The enabling function of online analytical processing (OLAP) in using 
business information and analytics (BIA) for entrepreneurial choices is investigated 
experimentally in this study. OLAP's mediation role in indirectly connecting BIA to 
entrepreneurial success is shown by a survey study of 262 telecom managers in Jordan. 
The work improves academic understanding of how multidimensional modeling for 
analytics translation supports data-driven decision-making in the face of ambiguity. 
Furthermore, practitioners looking to maximize business endeavors via intelligent 
systems integration benefit from the applicable insights on combining BIA with online 
data interpretations. All of the hypotheses were substantiated by the present study's 
results.

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Published

2025-07-16